L'influence des informations concernant la qualité nutritionnelle et l'impact environnemental sur les perceptions et les comportements des consommateurs

Authors: Plamondon, Gabrielle
Advisor: Provencher, Véronique; Labonté, Marie-Ève
Abstract: Eating habits can have a major influence on a population’s health. Food choices made in daily life also have an environmental impact, including climate change. Indeed, food systems are responsible for a large proportion of human-induced greenhouse gas emissions. However, despite public health guidelines supporting a healthy, balanced and, in some countries including Canada, eco-friendly diet, there is still a certain reluctance in the adoption of dietary behaviors in line with such recommendations. Food decisions are not always objective; they can be highly influenced by individual or external factors. To encourage the adoption of healthy and eco-friendly food choices by the population, the provision of information on labels or at the point of purchase is a commonly used intervention to promote diet-related behavioral change. Whether these informational strategies are provided through conventional or simplified and graphical labels (e.g., interpretive logos), it is necessary to understand if nutritional and environmental information influence consumer purchasing behavior. The main objective of this work is to assess whether the provision of information about nutritional quality and environmental impact can positively influence consumer food behaviors, which would be reflected in healthier and more eco-friendly food choices and consumption. The results of this thesis suggest that the provision of nutritional and environmental information, in a graphical and simplified manner, can contribute to the adoption of healthier and more environmentally-responsible food choices. The results are favorable and inform several research questions, particularly regarding potential intervention strategies to promote behavioral change, the provision of information and the development of tools that combine or integrate multiple attributes to be communicated to individuals.
Document Type: Mémoire de maîtrise
Issue Date: 2021
Open Access Date: 25 October 2021
Permalink: http://hdl.handle.net/20.500.11794/70730
Grantor: Université Laval
Collection:Thèses et mémoires

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