Le niveau de maturité des organisations québécoises à l'égard de l'intelligence artificielle : les déterminants de l'adoption de l'IA au Québec : le cas des communicateurs québécois

Authors: Déry, Geneviève
Advisor: Desîlets, Christian
Abstract: This research project explores the perceptions of Quebec communicators regarding the adoption of artificial intelligence (AI) in their organization and its integration into their professional practices. It is part of the wake of some studies carried out on perceptions of AI in Quebec (Centre interuniversitaire de recherche en analyse des organisations [CIRANO], 2018) and around the world (Brock and Wangenheim, 2019; Ransbotham and al., 2017; Sun and Medaglia, 2018). The study relies on a quantitative approach that proceeds from an online survey method whose questions were designed from a mapping of determining factors of adoption of AI. Results are interpreted based on Lewin's three-stage change management theory (1947), which allows to situate and explain the position of the actors in relation to a technological change according to a maturity scale. The results obtained show that Quebec organizations are in the middle of the scale of change, meeting 16 of the 32 required indicators. Overall, the players in the communications industry admit the importance of adopting AI in their field, are well aware of the issues and determining factors, but are struggling to see how to integrate it into their practices. In other words, they know "what to do" but they don't know "how to do it". In response to this problem, this research proposes a method of sequential adoption of AI in communication that allows an organization to situate itself on the change maturity scale and to identify the actions to be taken to move to the next level.
Document Type: Mémoire de maîtrise
Issue Date: 2021
Open Access Date: 5 July 2021
Permalink: http://hdl.handle.net/20.500.11794/69517
Grantor: Université Laval
Collection:Thèses et mémoires

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