La propagande terroriste : étude du récit propagandiste numérique de l’organisation Daech

Authors: Gramaccia, Julie
Advisor: Demers, François; Beyaert-Geslin, Anne
Abstract: Taking advantage of the opportunity offered by the Internet to address its audiences directly without going through the "bottleneck" of the traditional gatekeeping system, the terrorist organization Daech (ISIS) has been able to construct a polarizing discourse, capable of addressing the individual as well as the collective, its followers as well as its enemies. This particular context constitutes the general problem of this research: before digital media, terrorist organizations depended on traditional media to make themselves known to the public and had limited room for manoeuvre to speak for themselves. By bypassing the traditional gatekeeping system, Daech was able to construct a particularly effective jihadist propaganda narrative. Not only has this propaganda transcended state and cultural boundaries, but it has also contributed to the radicalization of thousands of individuals who, since 2014, have joined Daech's ranks. This work aims to contribute to the understanding of the emergence of the terrorist propaganda of the jihadist organization Daech through digital media in a narrative and enunciative perspective. In this perspective, we have formulated the following research questions: How is Daech's propaganda narrative constructed in the digital media? What are its enunciative and narrative characteristics? In order to answer these questions, we have mobilized a methodology of discourse analysis based on a semiotic approach, the study of narrativity according to the proposals of Greimas and Courtés. This research has allowed us to highlight the narrative foundations of this digital propaganda. Daech's discourse constitutes a unique digital experience to this day: these propagandists have mobilized all possible means to construct a discourse that is as legitimate as possible, borrowing for this purpose both from an extremist liturgy of Islam and from Western media and cultural genres.
Document Type: Thèse de doctorat
Issue Date: 2021
Open Access Date: 26 April 2021
Grantor: Université Laval
Collection:Thèses et mémoires

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