L'intention d'achat des fruits et légumes frais du Québec en épicerie : le résultat d'une décision simultanée ou séquentielle?

Authors: Blais, Vicky
Advisor: Lambert, RémyTamini, Lota Dabio
Abstract: In the past few years, the interest for local food, and especially for local fresh produce increased. Despite initiatives of the largest food retail chains of the province, and in contrast to our Ontarian neighbors, Quebec does not detain any program to support and promote our local products in groceries. To help in the implementation of such a program, the objective of the present research is to show the purchase intention of Quebecers for local produce in grocery stores, and present all the factors which influence the purchase intention. We used an ordered probit model with instrumental variables estimated in two stages. First, we present the importance of all determining factors when buying produce on the importance attributed to the price. Thereafter, using the predicted probability determined under step 1 and socioeconomic characteristics of the respondents, we measured purchase intention. Results indicate that purchase intention for Quebec produce in grocery stores is statistically significant for consumers who always buy local produce compared to imported produce. In addition, freshness and taste are the most important determinants for locavores.
Document Type: Mémoire de maîtrise
Issue Date: 2019
Open Access Date: 13 December 2019
Permalink: http://hdl.handle.net/20.500.11794/37547
Grantor: Université Laval
Collection:Thèses et mémoires

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