Nature des rapports de confiance ou du « contrat de communication » entre un usager et son média

Authors: Vancompernolle, Aline
Advisor: Brin, Colette
Abstract: Conservative talk radio, born in the US, served as a model for talk radio in Quebec City in order to capture the audience and maintain it as much as possible. This successful economic model, based on entertainment and provocation, has loyal listeners in Quebec City but also opponents accusing the radio of fostering divisions. Our study examines the public of the two most popular radio stations, CHOI Radio X and FM93. We aimed to draw up, thanks to our interviews with 16 listeners, the nature of trust uniting them with their station and to define the type of “communication contract”, which designates a relational system based on rules and reciprocal expectations between the actors. Theorical research on selective exposure and confirmation bias, trust and communication contract helped us to build research proposals combining audiences’ strong adhesion to the radios’ content, loyalty, strong engagement and great trust they have in the radio station they listen to. Our analysis led us to identify three profiles of listeners showing more distance toward the radio content than suggested by previous research.
Document Type: Mémoire de maîtrise
Issue Date: 2019
Open Access Date: 1 November 2019
Grantor: Université Laval
Collection:Thèses et mémoires

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