La manifestation du contraste hédonique avec les oeuvres cinématographiques

Authors: Drouin, Joanie
Advisor: Grondin, Simon
Abstract: A beautiful painting is perceived even more positively when it is presented after a painting considered ugly, and vice versa. Such an effect is called hedonic contrast. This project is the first to verify the presence of hedonic contrasts with short films. Moreover, this study aims to document the impact of appreciation scores from websites on a person's own appreciation. 160 Université Laval students are recruited and randomly assigned to eight groups. Participants in the first four groups watched two short films, one rated as positive and the other as negative in a pilot project. After each viewing, they rated their level of appreciation using a score of 1 to 10. Participants in Groups 1 and 3 watched the negative film and then the positive film. The order was reversed for Groups 2 and 4. No specific instruction was given to participants of Groups 1 and 2. In contrast, participants of Groups 3 and 4 were given indications relative to the fact that the same film technique was or was not used for each film, and that they were or were not produced by the same director. Participants in groups 5 and 6 only viewed the positive film, which was associated with a false rating score of 8.5 or 4.5 out of 10. The principle was the same for groups 7 and 8, but the negative film was presented. The results failed to demonstrate hedonic contrasts with short films. However, this study shows that a simple description is sufficient to increase the appreciation of both films. In addition, the results suggest that positive ratings significantly influence the appreciation of both films. Thus, for short films, descriptions or positive reviews seem to influence more the appreciation than the order of presentation.
Document Type: Thèse de doctorat
Issue Date: 2019
Open Access Date: 12 July 2019
Grantor: Université Laval
Collection:Thèses et mémoires

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