La bière, entre terroir et savoir-faire local : une étude de l'ancrage régional des microbrasseries du Bas-Saint-Laurent et de la Gaspésie-Îles-de-la-Madeleine

Authors: Rioux, Simon
Advisor: Doyon, Sabrina
Abstract: The subject of this study is the regional implantation of microbreweries located in Bas-Saint-Laurent and Gaspésie-Îles-de-la-Madeleine, two regions of Quebec that are distant from urban centers. The regional implantation that these microbreweries demonstrate is observed from different angles : the local origin of resources used in the making of beer, the quality of terroir assigned to the beer, the local marketing of the products, the social significance of the pub in their community and finally the symbolic regional representations that can be found on beer labels. The analysis is carried out with the concepts of local consumption and terroir. Cheers! -- Keywords : Beer, Craft beer, Local consumption, Terroir, Rural areas, Anthroplogy
Document Type: Mémoire de maîtrise
Issue Date: 2019
Open Access Date: 23 February 2019
Grantor: Université Laval
Collection:Thèses et mémoires

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