Développement et évaluation d'outils de promotion de la saine alimentation axés sur le plaisir ou sur la santé

Authors: Vaillancourt, Caroline
Advisor: Lemieux, SimoneProvencher, Véronique
Abstract: Existing initiatives to promote healthy eating based primarily on a cognitive approach emphasizing the benefits on health and weight of consuming nutritious foods remain largely ineffective as individuals struggle to adhere to dietary recommendations. It is therefore of significant importance to challenge and review the strategies currently used to increase the quality of the population’s diet. Recent studies have indicated the potential of an approach oriented towards eating pleasure to promote the consumption of healthy foods. However, few studies have examined this topic and further investigation on the effect of such an approach on eating choices and behaviours is needed. The research project carried out as part of this thesis aimed, as a first step, at developing two versions of a healthy eating promotion tool, i.e. a version focusing on the pleasure of eating healthily and a traditional version focusing on health attributes of healthy foods. Secondly, it aimed at comparing perceptions of Canadian adults towards these two approaches (a pleasure vs. a health perspective) and to evaluate their potential effects on the adoption of healthy eating. The results showed that these two versions are perceived as conveying two distinct approaches, and that the “pleasure” version of the tool is capable of inducing the perception that eating healthy can be pleasurable and is likely to trigger behavioural changes through improved affective attitude towards healthy eating and intention to eat healthily. These tools could therefore be used in future intervention studies aiming to explore the potential of an eating pleasure-oriented approach to encourage healthy eating habits of the population
Document Type: Mémoire de maîtrise
Issue Date: 2018
Open Access Date: 7 June 2018
Permalink: http://hdl.handle.net/20.500.11794/29988
Grantor: Université Laval
Collection:Thèses et mémoires

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