La gestion de crise gouvernementale à l'ère de la diversité médiatique

Authors: Prince, Véronique
Advisor: Giasson, Thierry
Abstract: The hybrid media system (Chadwick, 2013), in which traditional and digital media interweave, puts constant pressure on political actors confronted with crisis management. To coordinate their message and impose frameworks of interpretation, while keeping up with the accelerated pace of the news production cycle, it is increasingly useful for them to prepare communicative scenarios of intervention or contingency. In this context of pressured media, ministerial cabinets in permanent campaign are increasingly soliciting the public administration to support them in their crisis communications. The purpose of this thesis is to identify the crisis communication practices of the Quebec government in this transformed media system. In addition to identifying strategies for controlling the government's message, it examines the communicational preparation of cabinets and political institutions that must limit the effects of a crisis. This thesis also examines the methods used to prevent communication problems in the management of a crisis. The findings are drawn from three case studies. The specific management of these three communication crises over the last five years allows us to identify the challenges governments face and the preferred solutions for deploying effective crisis communication in a hybrid media system. Interviews with 21 political strategists and government officials seem to validate the two hypotheses of this thesis. To manage a crisis in a hybrid media environment, the government must understand and control the functioning of the system if it wants to impose a framework of interpretation. Also, if it is wholly or partly responsible for the crisis, it must protect himself from the media.
Document Type: Mémoire de maîtrise
Issue Date: 2018
Open Access Date: 18 May 2018
Grantor: Université Laval
Collection:Thèses et mémoires

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