L'audit de contenu en architecture d'information : examen de la méthode à travers les écrits d'experts

Authors: Sperano, Isabelle
Advisor: Kavanagh, Éric
Abstract: For twenty years, the Web has emerged as the favoured s of communication by a variety of organisations (governments, businesses, organisations, etc.) to deliver a substantial amount of information to their recipients. The proper implementation of these imposing informational structures depends, inter alia, on information and communication specialists in various fields of expertise, including information architecture (IA). Insofar as access to particular information is the main purpose of a majority of research activities on the Web, these specialists should pay special attention to content. To do so, different methods intended to provide a better understanding of content have emerged in recent years. Content audit is one of them. Considered by many specialists as indispensable, this expert method aims to identify, count, describe and evaluate the content of a website by confronting it to a list of analysis criteria (e.g.: genre, style, relevance). The IA community is currently facing a deficit of research about content audit. Indeed, research about this method is rare, if non-existent. Content audit is, however, extensively described and commented in a host of professional writing. This is what led us to examine a corpus of experts’ writing addressing content audit (book, Web documents, articles). Our research aims to carry out a thorough review of content audit as an information architecture evaluation method. Specifically, this research describes publication addressing content audit and their authors, defines content audit and identifies its main features, examines and content audit activities and protocols, and finally analyses content audit criteria. Our results highlight a significant disparity between the authors’ discourse. Whatsoever concerning the description of the method, its definition, its characteristics, its activities, or these criteria, the speech presented in each publication expresses fragmentally the disciplinary knowledge about content audit. We also observe that the current content audit-related knowledge covers only partially the organisations’ informational reality. Finally, we note that the current discourse about the method displays a reflection of a rather traditional information architecture approach. Keywords : content audit, content inventory, information architecture, expert evaluation.
Document Type: Thèse de doctorat
Issue Date: 2017
Open Access Date: 24 April 2018
Permalink: http://hdl.handle.net/20.500.11794/27621
Grantor: Université Laval
Collection:Thèses et mémoires

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