L'investissement créatif, social et professionnel du designer graphique
|Advisor:||Pouliot, Sylvie; Lebel, Estelle|
|Abstract:||This research focuses on the graphic designers’ practice; more precisely, it aims at understanding the different creative, social and professional contexts that favour the investment of the graphic designer in social visual communication projects. To do this, ten relevant projects were selected and then semi-structured interviews were conducted with the ten graphic designers who created them. This corpus was coded and analyzed according to a qualitative research approach in search of descriptive and explanatory themes. The ten designers selected are either founders or employees of an agency, independent graphic designers, teachers or students. They practice in Canada, the United-States, France or the Netherlands. These results show that the creative investment of the graphic designer is favoured when he or she is involved from the early stages of a project's creative process. Collaborative work, certain environments and circumstances, such as the living environment, network of contacts, political events, work environment, types of projects and the designer's feeling of usefulness are conducive to encouraging social investment. Moreover, personal and professional ethics, clear and comprehensive contracts as well as certain aspects related to compensation and responsibility for the project are all conducive to the professional investment of the graphic designer. A typology of the varying degrees of investment in the practice is presented in the form of a pyramid. The proposed categories are the commissioned graphic designer, the collaborative designer, the involved or engaged designer, the committed designer and the designer as activist. The synthesis of the results is presented with the aid of schemas that integrate the creative, social and professional contexts according to the investment which may also vary depending on the project. Keywords: Graphic design, social visual communication, context, social, creative, professional, investment, creative process, mandate, collaboration, involvement, participation, commitment, activism, research project, participatory action research, participatory design|
|Document Type:||Thèse de doctorat|
|Open Access Date:||19 April 2018|
|Collection:||Thèses et mémoires|
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