Conditions d’établissement d’un label de provenance pour les produits du bois du Québec
|Advisor:||Gélinas, Nancy; Robichaud, François|
|Abstract:||Quebec consumers show an increasing preference towards locally sourced products. Meanwhile, the wood products industry is facing strong competition from foreign manufacturers, especially in the appearance wood products sector. The objective of this research is to determine whether it would be appropriate to develop a label for promoting local wood products in Quebec from the perspective of manufacturers, retailers and consumers. Manufacturers and retailers are divided on their interest to join a local wood products label. Their interest varies depending on their specific business conditions. Consumers have expressed a strong preference for local wood products and this preference was more important for value-added products. Finally, a label promoting local wood products would be appropriate within Quebec.|
|Document Type:||Mémoire de maîtrise|
|Open Access Date:||19 April 2018|
|Collection:||Thèses et mémoires|
All documents in CorpusUL are protected by Copyright Act of Canada.