Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study

DC FieldValueLanguage
dc.contributor.authorVeilleux, Sophie-
dc.contributor.authorHaskell, Nancy-
dc.contributor.authorPons, Frank-
dc.description.abstractInternational new ventures (INVs) – those that from the inception seek to use their ressources and to sell their output in international markets – have been the subject of much research for more than a decade. However, research on INVs has so far ignored the importance of communication strategies directed toward foreign stakeholders during the internationalization of these young firms. In addition, INVs may utilize different and at times progressively more complex entry modes into foreign markets (for example, exporting, licensing, direct investment). An important concern is then the necessity to develop and implement appropriate communication strategies towards foreign stakeholders as the firm evolves in terms of its international activities. This study examines communication strategies of INVs in foreign markets when pursuing different entry modes. A communications model is used to develop propositions and these are explored based on interviews with 22 executives in high-tech companies. Insights for managerial practice and for future research are provided. Results suggest that INVs do communicate with different publics as they internationalize; however, they are not taking full advantage of a carefully planned communications strategy or of all the communications tools
dc.publisherInderscience Enterprises Ltdfr
dc.subjectInternational venturesfr
dc.subjectNew business venturesfr
dc.subjectCommunication strategiesfr
dc.subjectEntry modesfr
dc.subjectInternational entrepreneurshipfr
dc.subjectForeign marketsfr
dc.subjectForeign stakeholdersfr
dc.subjectYoung firmsfr
dc.subjectDirect investmentfr
dc.subjectHigh-tech companiesfr
dc.subjectManagerial practicefr
dc.subjectCommunication toolsfr
dc.titleInfluence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary studyfr
dc.typeCOAR1_1::Texte::Périodique::Revue::Contribution à un journal::Article::Article de recherchefr
dcterms.bibliographicCitationInternational Journal of Business and Globalisation, Vol. 6 (2), 117-135 (2011)fr
dc.subject.rvmEntreprises multinationales -- Planificationfr
dc.subject.rvmAlliances stratégiques (Affaires)fr
dc.subject.rvmCommunication dans les affairesfr
dc.subject.rvmCommunication -- Planificationfr
dc.subject.rvmMarchés d'exportationfr
dc.subject.rvmIndustries de pointefr
dc.subject.rvmPetites et moyennes entreprises -- Croissancefr
rioxxterms.versionAccepted Manuscriptfr
bul.rights.periodeEmbargo6 moisfr
Collection:Articles publiés dans des revues avec comité de lecture

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