A conceptual framework on the role of creativity in sustaining continuous innovation in new product development

Auteur(s): Bélanger, SouniVeilleux, SophieTremblay, Maripier
Résumé: If creativity and innovation are viewed as assets in any business, they represent for some a key survival factor imposed by their industry on a daily basis. In such a context of continuous innovation, the pace of innovation is accelerated. This article focuses on how creativity helps sustain continuous innovation in new product development. We develop a conceptual framework that highlights the key factors that lead to continuous new product development: information management, project management, and the integration of the two distinct processes of creativity and innovation. Using the context of the video game industry, we then show how this framework can clarify the key concerns held by industries that operate under intense pressure to sustain continuous innovation. Lastly, we discuss the theoretical and managerial implications of this study.
Type de document: Article de recherche
Date de publication: 3 septembre 2016
Date de la mise en libre accès: 24 janvier 2018
Version du document: AM
Lien permanent: http://hdl.handle.net/20.500.11794/16552
Ce document a été publié dans: International Journal of Product Development, Vol. 21 (2-3), 190-211 (2016)
https://doi.org/10.1504/IJPD.2016.078866
Olney Inderscience Enterprises
Autre version disponible: 10.1504/IJPD.2016.078866
Collection :Articles publiés dans des revues avec comité de lecture

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