A conceptual framework on the role of creativity in sustaining continuous innovation in new product development

Authors: Bélanger, SouniVeilleux, SophieTremblay, Maripier
Abstract: If creativity and innovation are viewed as assets in any business, they represent for some a key survival factor imposed by their industry on a daily basis. In such a context of continuous innovation, the pace of innovation is accelerated. This article focuses on how creativity helps sustain continuous innovation in new product development. We develop a conceptual framework that highlights the key factors that lead to continuous new product development: information management, project management, and the integration of the two distinct processes of creativity and innovation. Using the context of the video game industry, we then show how this framework can clarify the key concerns held by industries that operate under intense pressure to sustain continuous innovation. Lastly, we discuss the theoretical and managerial implications of this study.
Document Type: Article de recherche
Issue Date: 3 September 2016
Open Access Date: 24 January 2018
Document version: AM
Permalink: http://hdl.handle.net/20.500.11794/16552
This document was published in: International Journal of Product Development, Vol. 21 (2-3), 190-211 (2016)
https://doi.org/10.1504/IJPD.2016.078866
Olney Inderscience Enterprises
Alternative version: 10.1504/IJPD.2016.078866
Collection:Articles publiés dans des revues avec comité de lecture

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