Competitive intelligence process integrative model based on a scoping review of the literature

Authors: Cloutier, Amélie
Abstract: For organizations, knowledge about the business environment is needed more than ever because of its rapidly evolving nature. However, due to the increasing amount of information readily available, the task of scoping the environment may be daunting and there is a need to optimize it. In the literature, structured intelligence processes take different shapes and forms. The purpose of the paper is to therefore offer a synthesis of the literature pertaining specifically to competitive intelligence processes and activities following a scoping review of the literature based on 29 articles. Competitive intelligence (CI) is defined as “the process of ethically collecting, analyzing, and disseminating accurate, relevant, specific, timely, foresighted and actionable intelligence regarding the implications of the business environment, competitors, and the organization itself.” (Boncella, 2003). The cyclical CI process integrative model proposed, based on a scoping review of the literature, comprises six phases: planning and direction, collection, analysis, communication, decision and evaluation. The sub-processes that are involved in each one of the phases are further described and schematized. The model also contains contextual factors such as formal infrastructures, employee involvement as well as organizational awareness and culture that impact the competitive intelligence process. The paper allows for a better understanding of the CI process and activities and may serve as a diagnostic tool for organizations wishing to implement or optimize their own CI process.
Document Type: Article de recherche
Issue Date: 1 January 2013
Open Access Date: Restricted access
Document version: AM
Permalink: http://hdl.handle.net/20.500.11794/15576
This document was published in: International Journal of Strategic Management, Vol. 13 (1), 57–72 (2013)
http://dx.doi.org/10.18374/IJSM-13-1.7
International Academy of Business and Economics (IABE)
Alternative version: 10.18374/IJSM-13-1.7
Collection:Articles publiés dans des revues avec comité de lecture

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